Late last year around November, 7-ELEVEN launched their own makeup line called Simply Me Beauty.

I’ve seen a couple of Youtubers did their review and some were great while some aren’t. Since I happened to be in NYC back in December, I took advantage and checked out 7-Eleven stores that carries their makeup collection. I was able to grab a few and have tried them out.

Now, let’s start with the packaging.

I find the packaging a little bit “cheesy” as for me, it seemed cheap. I don’t know why, maybe because of the print? I like a minimalist packaging design and not like this.

However, I did like the fact that it’s sealed and it’s VERY difficult to open. The tape is very strong that I almost ripped the box off. This is good for those people who likes to open products and test them out and leave it just like that!

The lipstick comes with a plastic holder inside, this keeps the product in place.

Lips

Each lipstick cost $3.99 each and I got two of them. I only picked the shades that I know I can wear. Clementine is a bright orange shade while Wine is more mauve or a deep purple shade.

Pros:

• Very creamy
• Beautiful pigmentation (you can build them up for a super full coverage)
• Lightweight and non-drying
• Wearable shades
• lasted for hours and easy to re-apply
• lipstick cover has a clasp that keeps them safe in your purse
• Affordable
• No scent

Cons:

• I just wish this is a matte finish (I prefer matte than shiny finish)
• Not transfer proof

I also picked two Lip Crayons which cost $3.49 each, it’s a little cheaper than the lipstick. I got shades Blush which is a very unique color, it’s almost nude with a hint of orange or somewhat mustardy shade (just different) and Scarlet is a bright red with a very shiny finish.

Pros:

• Highly pigmented
• Retractable (no sharpener needed)
• Easy to apply
• Non-drying
• Affordable

Cons:

• This smells like Crayola crayon (literally)but it doesn’t linger which is good
• lip crayon cover is not as safe as the lipstick

Swatches

Face

They didn’t have much face products left but I found one that caught my eyes. I got a blush duo in the shade Coral and I paid $3.99 for this. The packaging of the blush reminds me of MAC at quick glance.

Pros:

• Very pigmented (be gentle with your brush)
• Two blushes in one
• This shade gives you a natural look (very wearable)
• Stayed on my skin for up to 8 hours
• Packaging comes with a mirror
• Doesn’t smell anything
• Affordable

Cons:

• Very less product in the pan
• Useless blush brush

Swatches

On the packaging, it says formulated in USA and made in China (surprise!). Also, there is no indication that this product is cruelty-free, it’s sold exclusively in 7-Eleven stores but to those who don’t have any stores in their area (like me) it’s a bummer. Other than that, I like it!

I did enjoy these products, I’ve used them a few times and so far it didn’t disappoint me. With how affordable they are, the quality is surprisingly nice.

However, will I go back and try other products? I don’t think so, this is enough for me.

Have you guys tried any of these products from Simply Me Beauty by 7-Eleven?