Late last year around November, 7-ELEVEN launched their own makeup line called Simply Me Beauty.
I’ve seen a couple of Youtubers did their review and some were great while some aren’t. Since I happened to be in NYC back in December, I took advantage and checked out 7-Eleven stores that carries their makeup collection. I was able to grab a few and have tried them out.
Now, let’s start with the packaging.
I find the packaging a little bit “cheesy” as for me, it seemed cheap. I don’t know why, maybe because of the print? I like a minimalist packaging design and not like this.
However, I did like the fact that it’s sealed and it’s VERY difficult to open. The tape is very strong that I almost ripped the box off. This is good for those people who likes to open products and test them out and leave it just like that!
The lipstick comes with a plastic holder inside, this keeps the product in place.
Lips
Each lipstick cost $3.99 each and I got two of them. I only picked the shades that I know I can wear. Clementine is a bright orange shade while Wine is more mauve or a deep purple shade.
Pros:
- Very creamy
- Beautiful pigmentation (you can build them up for a super full coverage)
- Lightweight and non-drying
- Wearable shades
- lasted for hours and easy to re-apply
- lipstick cover has a clasp that keeps them safe in your purse
- Affordable
- No scent
Cons:
- I just wish this is a matte finish (I prefer matte than shiny finish)
- Not transfer proof
I also picked two Lip Crayons which cost $3.49 each, it’s a little cheaper than the lipstick. I got shades Blush which is a very unique color, it’s almost nude with a hint of orange or somewhat mustardy shade (just different) and Scarlet is a bright red with a very shiny finish.
Pros:
- Highly pigmented
- Retractable (no sharpener needed)
- Easy to apply
- Non-drying
- Affordable
Cons:
- This smells like Crayola crayon (literally)but it doesn’t linger which is good
- lip crayon cover is not as safe as the lipstick
Swatches
Face
They didn’t have much face products left but I found one that caught my eyes. I got a blush duo in the shade Coral and I paid $3.99 for this. The packaging of the blush reminds me of MAC at quick glance.
Pros:
- Very pigmented (be gentle with your brush)
- Two blushes in one
- This shade gives you a natural look (very wearable)
- Stayed on my skin for up to 8 hours
- Packaging comes with a mirror
- Doesn’t smell anything
- Affordable
Cons:
- Very less product in the pan
- Useless blush brush
Swatches
On the packaging, it says formulated in USA and made in China (surprise!). Also, there is no indication that this product is cruelty-free, it’s sold exclusively in 7-Eleven stores but to those who don’t have any stores in their area (like me) it’s a bummer. Other than that, I like it!
I did enjoy these products, I’ve used them a few times and so far it didn’t disappoint me. With how affordable they are, the quality is surprisingly nice.
However, will I go back and try other products? I don’t think so, this is enough for me.
Have you guys tried any of these products from Simply Me Beauty by 7-Eleven?
I didn’t know they have makeup !!!!! coool
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Haha.. Thank goodness to blogging and social media. We get informed!😍
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Tati did a huge review on these guys and was so confused the whole time lol Seems like such an odd thing to stock at a 7-11, who goes to 7-11 to pick up an entire makeup line?! lol
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I saw that too! She was right with the lipsticks though. They’re really nice. I am loving the blush that I got, been using it lately and it looked so natural on the skin.
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I want to try these even since I saw it on Safiya Nygaard’s channel! I’d probably try the blush or other powder products but not the liquids since they’re ALL made in China. 😛 I’m not sure if Canadian 7-eleven carries these though. Makes me long for 7-eleven stores in Japan!
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I really like the shade of this blush. Infact. Wearing them now. 😃
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Didn’t even know they had makeup lol
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Yeah.. who would think right? Haha
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